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1. Fluctuations in the Luxury Watch Market: Current Conditions and Risk Alerts

In 2024, Morgan Stanley and LuxeConsult released their "2024 Swiss Watch Brands Top 50 Report," revealing a 3% decline in the overall export value of the Swiss watch industry to 25.9 billion Swiss Francs. This trend continued into March 2025, with Rolex prices in the secondary market plummeting to their lowest in four years. Notably, popular models like the "Green Dial Daytona" fell from a peak of 410,000, and the "Panda Daytona" dropped from 190,000.

In 2025, the Swiss luxury watchmaking titan Audemars Piguet (AP) will celebrate the illustrious milestone of its 150th anniversary. To mark this occasion, AP hosted a spectacular launch event at its Le Brassus headquarters, unveiling a series of standout commemorative timepieces. These watches, offered in limited editions, blend AP’s latest technical innovations with design aesthetics, representing the pinnacle of horological artistry.

Today, we invite you to delve into the marvels of these breathtaking watches, spotlighting the distinctive allure of the Royal Oak and CODE 11.59 collections. From the ultimate display of complex functionalities to groundbreaking advances in materials and design, these timepieces are destined to captivate every watch enthusiast!

1. Royal Oak: The Perfect Harmony of Tradition and Innovation

1. A Tribute to 1965: The Space Race That Defined Watchmaking

On February 28, 2025, Swatch and Omega unveiled the new MoonSwatch 1965, a non-limited edition priced at €270 (approximately ¥2100). The watch will be available at select Swatch stores starting March 1, 2025.

This timepiece draws inspiration from Omega's 2024 white-dial Speedmaster Professional Moonwatch, while paying homage

I. A Dramatic Shift in Market Dynamics: From Lone Leader to Rising Rivals

In 2024, the luxury watch secondary market underwent a structural transformation. According to the latest Chrono24 data, Rolex’s market share slipped from a pandemic peak of 50% to 34.2%. While it retains its leading position, the gap with second-place Omega (10%) has narrowed from sixfold in 2022 to 3.4 times today. Notably, Cartier has surged to fourth place with a 5.2% share, emerging as the fastest-growing brand over the past five years, with transaction volume doubling since 2020.

In 2025, Audemars Piguet celebrates its 150th anniversary by introducing an array of exciting new timepieces. The releases span across iconic collections such as the Royal Oak, Royal Oak Offshore, and Code 11.59, alongside the debut of the new Calibre 7138, as the brand bids farewell to the classic Calibre 5135. Additionally, Audemars Piguet unveils high-tech material watches including an all-black ceramic Royal Oak Offshore chronograph, and a Perpetual Calendar Openworked "150th Anniversary" edition that blends modern craftsmanship with vintage style.

The Launch of the New Calibre 7138: A New Era for Calendar Watches

Marking a significant technological advancement for 2025, Audemars Piguet presents the Calibre 7138, a mechanical movement developed over five years, with five patents filed. It features substantial improvements in the Perpetual Calendar function.

Key Highlights:

• All calendar adjustments can be made via the crown, eliminating the cumbersome

Am 1. Januar 2025 hat Rolex die erwarteten Preisanpassungen eingeführt. Auf der offiziellen Website sind nun aktualisierte Preislisten einsehbar, mit Erhöhungen von 1 %, 2 %, 5 % bis hin zu 7 %, je nach Material. Besonders auffällig ist die Preisanpassung der Daytona-Kollektion, die einer einzigartigen Strategie folgte: Hier stiegen die Preise um 1 %, 3 %, 6 % und sogar beeindruckende 14 %.

Obwohl jährliche Preiserhöhungen bei Rolex mittlerweile zur Normalität gehören – häufig sogar zweimal im Jahr – sticht die Anpassung für 2025 aufgrund der deutlichen Anstiege bei Edelmetallmodellen und der besonderen Vorgehensweise bei der Daytona-Serie heraus.

Edelmetallmodelle verzeichnen Rekordanstiege

Die Preise für Rolex-Uhren aus Gold, Weißgold und Roségold stiegen um etwa 7 % – die höchste Steigerung der letzten Jahre. Obwohl der Goldpreis 2024 ein Zehnjahreshoch erreichte und die Produktionskosten dadurch gestiegen

Embarking on your Rolex journey? Our comprehensive guide helps you select the perfect first Rolex, featuring timeless classics like the Oyster Perpetual, iconic models such as the Submariner and Daytona, and expert insights into Rolex's history and craftsmanship.

Rolex has announced a global price increase starting January 1, 2025, with an average hike of 5%-7%. Discover the best Rolex models to buy now, including Oyster Perpetual, Datejust, and Day-Date. Don’t miss the opportunity to invest before prices rise!

The Omega Speedmaster Pilot, inspired by aviation heritage, is one of the most exciting 2024 releases. Designed for U-2 pilots, it combines luminous details, vintage-inspired elements, and modern METAS-certified mechanics. A must-see for watch enthusiasts and aviation fans!

Recently, Fratello revealed its picks for the best watches of 2024, including timeless classics like the Cartier Tortue Monopoussoir and innovative designs such as Echo/Neutra Rivanera. Curious about the standout timepieces of the year? Explore the full list and discover your dream watch now!