Rolex Plans a Global Price Increase in 2025—Are You Ready?

As the year draws to a close, the anticipation of the new year brings not just fresh beginnings but also Rolex’s annual price adjustment. Based on reliable information from EW Watches and several Authorized Dealers (ADs), Rolex is set to implement a global price increase starting January 1, 2025, with an expected average hike of 5%-7%.

This price adjustment follows Rolex’s customary practice of revising prices at the beginning of each year across global markets.

Price Hike Overview

According to official details, the price increase will vary depending on the material and model:

• Steel, platinum steel, and platinum models: +1%
• White gold two-tone models: +2%
• Yellow gold, Everose gold two-tone, and titanium models: +5%
• Solid white gold, yellow gold, and Everose gold models: +7%

The Daytona series sees a slightly different adjustment:

• Platinum models: +1%
• Steel models: +3%
• Yellow gold two-tone models: +6%
• Solid yellow gold models (excluding gem-set versions): +14%

Why Is Rolex Raising Prices?

Our analysis reveals that global economic challenges, the U.S. presidential election, and surging gold prices have driven this price increase. With gold achieving its best performance in a decade, the luxury jewelry and watch industries are directly affected. Rolex already implemented two price increases in January and June of 2024, making this upcoming adjustment a continuation of the trend.

Before these price hikes take effect, now may be the perfect opportunity to invest in some of the standout Rolex models from this year. Based on sales data and market insights, here are our top picks for year-end acquisitions:

1. Rolex Oyster Perpetual

Often underestimated, the 41mm Oyster Perpetual is a hidden gem within the Rolex lineup. With a variety of vibrant dial colors, including classic tones, candy pink, and Tiffany blue, it offers exceptional versatility. Whether paired with a suit, casual attire, or swimwear, its 100m water resistance and ultra-thin design ensure both style and comfort. It’s a timeless choice for those seeking understated elegance.

Why Buy?

• A wide range of dial colors makes it versatile for any wardrobe.
• Lightweight and comfortable, perfect for daily wear.
• A classic model with strong investment potential.

Recommended Price: From €4,500

2. Rolex Datejust

As one of Rolex’s most iconic collections, Datejust has topped our sales charts this year. The 41mm green and blue dials are especially popular, thanks to their fluted bezels and Jubilee bracelets. These models reflect current trends in dial colors and are highly sought after due to their rarity. Even beyond these hot picks, Datejust offers a range of elegant designs at reasonable prices, making it a must-have for both collectors and first-time buyers.

Why Buy?

• Green and blue dials align with the latest trends.
• Fluted bezels and bracelets elevate the aesthetic appeal.
• High rarity and resale value, ideal for investment or daily wear.

Recommended Price: From €7,300

3. Rolex Day-Date

Known as the “President’s Watch,” the Day-Date epitomizes Rolex luxury. For those who dream of owning a gold Rolex but have budget constraints, the 36mm Day-Date offers a more accessible option. Its all-gold design and timeless appeal make it a standout choice, especially with gold prices on the rise. Despite its smaller size, the 36mm model remains a sophisticated and versatile timepiece.

Why Buy?

• Exquisite all-gold design with strong collectible value.
• Classic 36mm size, suitable for both men and women.
• Rising gold prices enhance its investment potential.

Recommended Price: From €15,000

4. Rolex Explorer II

The Explorer II stands out as a reliable alternative to the GMT-Master II. With a GMT function that tracks a second time zone, it offers practicality at a fraction of the cost. Its minimalist design and exceptional functionality make it a versatile choice, whether for office settings or outdoor adventures.

Why Buy?

• Dual time zone capability with GMT functionality.
• Excellent value as a GMT-Master II alternative.
• Adaptable to various environments, from business to exploration.

Recommended Price: From €8,800

5. Rolex Sea-Dweller

If you’re looking for a professional-grade dive watch but find models like the Submariner Hulk or Starbucks too pricey or hard to find, the Sea-Dweller is an excellent alternative. Specifically, the 16600 model offers an impressive 1,220m water resistance and a modern design that suits both diving and everyday wear. Despite its robust appearance, it delivers surprising comfort on the wrist.

Why Buy?

• Exceptional dive watch with 1,220m water resistance.
• Sleek, modern design that fits everyday use.
• A cost-effective alternative to the Submariner.

Recommended Price: From €11,000

Conclusion

With Rolex’s global price adjustment just around the corner, now is the ideal time to secure your dream watch. Whether for collection, investment, or daily wear, these recommended models offer a unique combination of beauty, functionality, and value.

For even more options, visit our EW Watches Rolex page to explore an extensive range of Rolex timepieces. Our team is here to help you find the perfect watch to meet your needs.