The Most Expensive Rolex Watches Sold at Auction (2024–2026): A Market Analysis

For decades, Rolex has stood as the gold standard in luxury watchmaking, with certain models transcending their practical functions to become objects of desire, cultural icons, and collectors’ grails. While many Rolex references are acclaimed for their engineering and design, a select few achieve legendary status due to their rarity, provenance, and historical significance—commanding breathtaking prices at auction. From gemstone-studded Daytonas to pieces once owned by royalty and cultural pioneers, the world's most expensive Rolex watches tell stories far beyond their presence on the wrist. Here, we examine the top five highest-selling Rolex models at auction since 2024.

The Top Five Most Expensive Rolex Watches at Auction (as of February 2026)

1. Rolex Cosmograph Daytona "The King" Ref. 6270

In October 2025, a truly extraordinary Cosmograph Daytona "The King" (Ref. 6270) sold for a record-shattering $5,230,100. Crafted from 18K yellow gold and adorned with baguette diamonds and sapphire hour markers, the watch epitomizes Rolex’s highest level of artisanship and prestige. Commissioned in the early 1980s by Sultan Qaboos bin Said of Oman and retailed through Asprey in London, only eight pieces are known to exist. This phenomenal result cemented the 6270 as one of the most significant and collectible Rolex chronographs ever made—and the highest-priced Rolex sold since 2024.

2. Rolex Ref. 6100 "Dragon"

Achieving a hammer price of $1,758,000 in December 2025, the Rolex 6100 “Dragon” is considered one of the most important and valuable Rolex watches sold at auction. Produced circa 1954 and preserved in a prominent family collection, its centerpiece is a cloisonné enamel dial depicting a coiled Chinese dragon—crafted by enamel master Nelly Richard. Fewer than ten of these dials are known, each a testament to mid-century high artistry and storytelling in Swiss watchmaking. The “Dragon” not only celebrates myth and enamel craft, but also Rolex’s own risk-taking in design and mechanical reliability.

3. Rolex "Companion Oyster" Ref. 34075

Sold in December 2025 for roughly $1,728,558, this historically significant "Companion Oyster" (Ref. 34075) is among the earliest known Rolex wristwatches with a pre-patent Oyster case. Inside the caseback, the rare “Patent Pending” engraving chronicles the birth of the modern waterproof wristwatch, produced just before Rolex officially patented the Oyster case in 1927. Additionally, the watch is closely tied to Mercedes Gleitze, the swimming pioneer and first Rolex ambassador, who wore it during record-setting open-water events. It survives in superb condition, representing an iconic milestone in both horology and women’s sporting history.

4. Rolex Daytona "John Player Special" Ref. 6241

Fetching $1,140,000 in December 2024, the highly-coveted Daytona “John Player Special” (Ref. 6241) is distinguished by its rare 14K yellow gold case, matching bracelet, and black-gold “JPS” dial—a nod to the bold livery of 1970s Formula 1 racing cars. Produced between 1966 and 1969, only a few hundred exist in gold, with even fewer bearing the legendary dial. This particular example was part of NFL legend Tom Brady’s private collection, gaining greater renown after he wore it during his induction into the New England Patriots Hall of Fame in 2023, thus combining celebrity provenance with watchmaking rarity.

5. Rolex Daytona "Albino" Ref. 6263

Closing out the top five, the “Albino” Daytona Ref. 6263 realized $952,500 at auction in December 2025. While it visually resembles a standard hand-wound Daytona, it is instantly set apart by its striking, monochrome “albino” dial with white sub-dials and the absence of the “Daytona” script. Famed for its rarity and described in the reference book “150 Steel Chronographs,” this example has never before surfaced on the open market. Its impeccable state, correct patina, and literature provenance make it a legendary grail for vintage Rolex collectors globally.

Conclusion & Market Perspective

The record-breaking prices achieved by top vintage Rolex watches underscore their transformation from mere instruments into icons of history, craftsmanship, and cultural relevance. As the demand for rare references continues to soar, and auction results reach new highs, both long-time collectors and new investors are drawn to the world of high-end timepieces.

For those seeking to engage with the vintage and high-end watch market outside of the auction sphere, trusted pre-owned platforms are now the preferred entry point for global collectors. At EW Watches, we maintain the highest standards for authentication and condition on all pre-owned and vintage timepieces, including highly sought-after Rolex references. Whether you are looking for an iconic Daytona, a historically significant Oyster, or a piece with unique provenance, our curated collection of pre-owned and vintage Rolex watches offers access to the very best in horological artistry and collectible investment. Visit our platform to discover how your next watch can be both a statement of taste and a lasting investment.

End of article. For sourcing or reproduction, please cite EW Watches and note that data is current as of February 2026.