Luxury Watch News & Trends 2025
New IWC Ingenieur 2025 Review: Is the 70th Anniversary Model Worth Buying?
At the 2025 Watches & Wonders luxury watch exhibition, IWC captivated the industry with a dual theme—commemorating the 70th anniversary of the Ingenieur series and a collaboration with the F1® movie. The brand has not only revived Gérald Genta's classic...
Introduction: Conservative Strategy Sparks Debate The 2025 Watches & Wonders Geneva has concluded, and as Rolex's "affordable sibling," Tudor's new releases this year have sparked widespread discussion within the industry. Compared to Rolex's groundbreaking Land-Dweller series, Tudor opted for a...
2025 Geneva Watches & Wonders: In-Depth Analysis of Rolex's New Collection
The 2025 Watches & Wonders Geneva has officially opened, with Rolex making a stunning appearance by showcasing seven major new series. Through innovative materials, groundbreaking designs, and avant-garde movement technology, Rolex once again cements its position as a leader in...
In Hermès' perception of time, minutes and seconds transcend mere mechanical movement of gears, becoming a delicate translation of life’s elegance. Inspired by the annual theme “Drawn to Craft,” Hermès in 2025 unveiled the new Arceau L’heure de la lune...
In 2025, the Swiss luxury watchmaking titan Audemars Piguet (AP) will celebrate the illustrious milestone of its 150th anniversary. To mark this occasion, AP hosted a spectacular launch event at its Le Brassus headquarters, unveiling a series of standout commemorative...
New MoonSwatch: A Playful Nod to Rolex's Space Race Past?
1. A Tribute to 1965: The Space Race That Defined Watchmaking On February 28, 2025, Swatch and Omega unveiled the new MoonSwatch 1965, a non-limited edition priced at €270 (approximately ¥2100). The watch will be available at select Swatch stores...
Audemars Piguet 2025 New Releases: Masterpieces of the 150th Anniversary
In 2025, Audemars Piguet celebrates its 150th anniversary by introducing an array of exciting new timepieces. The releases span across iconic collections such as the Royal Oak, Royal Oak Offshore, and Code 11.59, alongside the debut of the new Calibre...
Rolex Plans a Global Price Increase in 2025—Are You Ready?
As the year draws to a close, the anticipation of the new year brings not just fresh beginnings but also Rolex’s annual price adjustment. Based on reliable information from EW Watches and several Authorized Dealers (ADs), Rolex is set to...
New Watch | Omega Speedmaster Pilot: A Tribute to Flight and Innovation
Many watches are renowned for their unique designs, while others become classics due to their high price tags or limited production. For Omega, however, much of its new lineup this year seems to follow one common marketing strategy: “early exposure.”...