Luxury Watch News & Trends
In Hermès' perception of time, minutes and seconds transcend mere mechanical movement of gears, becoming a delicate translation of life’s elegance. Inspired by the annual theme “Drawn to Craft,” Hermès in 2025 unveiled the new Arceau L’heure de la lune...
In 2025, the Swiss luxury watchmaking titan Audemars Piguet (AP) will celebrate the illustrious milestone of its 150th anniversary. To mark this occasion, AP hosted a spectacular launch event at its Le Brassus headquarters, unveiling a series of standout commemorative...
New MoonSwatch: A Playful Nod to Rolex's Space Race Past?
1. A Tribute to 1965: The Space Race That Defined Watchmaking On February 28, 2025, Swatch and Omega unveiled the new MoonSwatch 1965, a non-limited edition priced at €270 (approximately ¥2100). The watch will be available at select Swatch stores...
Audemars Piguet 2025 New Releases: Masterpieces of the 150th Anniversary
In 2025, Audemars Piguet celebrates its 150th anniversary by introducing an array of exciting new timepieces. The releases span across iconic collections such as the Royal Oak, Royal Oak Offshore, and Code 11.59, alongside the debut of the new Calibre...
Rolex Plans a Global Price Increase in 2025—Are You Ready?
[2026 Market Update] Time Moves Forward, and so Does Rolex's Price Journey Another year has passed, and Rolex’s price adjustment strategy shows no signs of slowing down. Following the major market shifts in 2025, Rolex has once again announced a...
New Watch | Omega Speedmaster Pilot: A Tribute to Flight and Innovation
Many watches are renowned for their unique designs, while others become classics due to their high price tags or limited production. For Omega, however, much of its new lineup this year seems to follow one common marketing strategy: “early exposure.”...
2024’s Top Watches Unveiled: Fratello’s Picks and Your Dream Timepieces
Recently, the renowned watch magazine Fratello revealed its “Best Watches of 2024” list. This selection, which spans everything from timeless classics to groundbreaking innovations, has sparked lively discussions among watch enthusiasts! Whether you're new to the world of horology or...
New Watch | It’s Finally Here! The Bond-Inspired Omega Seamaster 300m Makes Its Grand Entrance
It’s finally here! The highly anticipated new edition of the Omega Seamaster 300m has officially landed in boutiques, capturing the attention of watch enthusiasts worldwide. This timepiece isn’t just famous because it was spotted on Daniel Craig’s wrist; it’s also...
New Watch | Audemars Piguet’s New Collaboration with KAWS: A Fusion of Art and Horology
Audemars Piguet (AP) continues to break boundaries with its limited-edition creations in collaboration with cultural icons. This time, AP has teamed up with contemporary artist KAWS to unveil the latest masterpiece—the 43mm Royal Oak Concept Tourbillon “Companion” watch. The celebrated...