Rolex Datejust 31 278273 SILVER VI JUB
Rolex Datejust 36 126231G BLACK OYS
ROLEX Datejust 41MM 126334 BLUE ROMAN OYS
Rolex Lady-Datejust279173NG WHITE JUB
Rolex Datejust 36 126234 BLACK INDEX JUB

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Rolex Lady-Datejust 279174G Pink Oyster 2025
Rolex Datejust 31 278274 SILVER INDEX JUB
Rolex Datejust 41 126331G Choco Oyster 2025

Rolex: A Century of Luxury and Precision
Since its founding in 1905, Rolex has been synonymous with luxury and precision. The brand's visionary founder, Hans Wilsdorf, established the company in London with a deep passion for both timekeeping and artistry. His ambition was simple yet profound: to create a timepiece that combined unparalleled accuracy with timeless elegance, accompanying people through life's most significant moments.
Shortly after its inception, Rolex relocated its headquarters to Geneva, Switzerland—a city revered as the heart of watchmaking. From that point onward, Rolex set new benchmarks for quality and innovation. It became the first wristwatch brand to receive Swiss chronometer certification, earning the trust and admiration of consumers worldwide through its technical excellence and reliability.
While Rolex's story may appear to be one of commercial success in the watchmaking industry, at its core, it is a narrative of challenges and breakthroughs. Whether accompanying explorers scaling Mount Everest or supporting scientists probing the depths of the ocean, the Rolex name has become closely associated with courage and excellence. These milestones have endowed the brand with a distinct spirit—a relentless pursuit of ever-greater achievements.
Today, Rolex is more than just a watchmaker; it stands as a symbol of identity and accomplishment. Each timepiece reflects a deep respect for traditional craftsmanship and an unwavering commitment to innovation. More than a treasured accessory, a Rolex watch tells a timeless story.
If you’d like to delve deeper into this extraordinary journey, explore our exclusive article: Rolex Logo & History.
Rolex Datejust Features and Popular Reference
Series Background and Brand Positioning
The Rolex Datejust series, as the brand's longest-standing collection, has been a timeless classic since its debut in 1945. Originally introduced to commemorate Rolex’s 40th anniversary, the Datejust was the first wristwatch to feature an automatic date-changing mechanism, setting a new standard in the watchmaking industry.
Unlike the specialized functions of the Submariner for diving or the Daytona for motorsports, the Datejust is not confined to a specific purpose. Instead, it is a versatile and elegant timepiece designed for everyday wear. Its iconic round dial and Oyster case ensure it looks refined and appropriate in any situation.
Recommended Reference

Datejust 41 Green Dial (Ref. 126334)
The combination of a Jubilee bracelet and a green fluted bezel makes this model one of the most sought-after pieces in recent years. The green dial is both vibrant and sophisticated, making it an ideal choice for urban professionals.

Datejust 41 Blue Dial Roman (Ref. 126300)
Featuring a blue dial paired with a five-link Jubilee bracelet, this classic design is perfect for any occasion. Whether attending business meetings or casual outings, it effortlessly exudes elegance.

Datejust 41 Wimbledon Dial (Ref. 126333)
The distinctive grey dial with green Roman numeral markers adds a modern and sporty touch to the Datejust collection, making it a favorite among Rolex enthusiasts.

Lady-Datejust 28 Everose Rolesor (Ref. 279171)
With a pink dial and Everose gold and steel Rolesor bracelet, this model perfectly combines elegance and charm, making it an excellent choice for women seeking both functionality and style.
Features and Price Range
The Datejust series stands out for its practical features and durability:
- Water Resistance: Equipped with Rolex’s patented Oyster case, providing water resistance up to 100 meters, making it suitable for everyday wear and light activities.
- Stable Movement: Powered by Rolex’s in-house movements, ensuring precise timekeeping and reliable performance.
- Versatile Options: A wide variety of dial colors, materials (such as gold, rose gold, and steel), and bracelet designs cater to diverse tastes and preferences.
Price Range
- New Models:
- Datejust 41: Starting at approximately €13,000
- Lady-Datejust: Starting at approximately €11,000
- Pre-owned Market:
- Vintage Datejust: Starting at approximately €4,400
- Standard pre-owned models: Starting at approximately €6,000
Suitable Occasions and User Experience
The Rolex Datejust is designed to adapt seamlessly to a variety of occasions. Whether it’s a formal business meeting or a relaxed vacation, the Datejust adds a touch of elegance and confidence to your ensemble.
For women, the Lady-Datejust combines a refined appearance with exceptional functionality, offering a perfect balance of beauty and practicality.
For men, the Datejust 41 stands as a versatile wardrobe essential, effortlessly complementing both formal attire and casual outfits.
Looking for more guidance on selecting your first Rolex? Check out our Rolex Buying Guide: Choosing Your First Rolex for inspiration and advice to start your watch journey!