Rolex Submariner 40MM 116610LV 2020
What is the Rolex Hulk and Why is it So Iconic?
The Rolex Submariner “Hulk” (ref. 116610LV) stands as one of the most distinctive and sought-after modern dive watches. Introduced in 2010 and discontinued in 2020, the Hulk is instantly recognized for its striking sunburst green dial and matching green Cerachrom ceramic bezel—earning its superhero-inspired nickname from collectors worldwide.
Unlike more traditional Submariners, the Hulk’s all-green aesthetic delivers bold wrist presence and a contemporary twist on Rolex’s classic design. Beneath the surface, its 40mm Oystersteel case, robust Calibre 3135 automatic movement, and 300m water resistance guarantee uncompromising durability and performance—both underwater and for everyday wear.
The Legend of the Hulk: History, Market Trends & Why It’s Hot in 2026
The Rolex Hulk celebrates the 50th anniversary of the Submariner collection, pushing the boundaries of color with its sublime green-on-green look. While inspired by the earlier “Kermit” (ref. 16610LV, green bezel with black dial), the Hulk’s monochromatic green set a new standard for modern luxury sports watches.
Discontinued in 2020 without a direct replacement, the Hulk has become a true collector’s item. Since its retirement, prices on the secondary market have climbed steadily, often appreciating 15–20% annually. In 2026, demand remains exceptionally high, fueled by global Rolex enthusiasm and a dwindling supply.
Key highlights collectors love include:
- Vibrant Sunburst Green Dial
- Durable Green Cerachrom Bezel
- Blue Superluminova Lume (excellent legibility in low light)
- Reliable Rolex Calibre 3135 Movement (48-hour power reserve)
- 40mm Versatile Case Size—and legendary Oyster Glidelock clasp for easy micro-adjustments
Is the Hulk Right for You?
Collectors and enthusiasts praise the Hulk for its unique character, enduring value, and ability to spark conversation. Its commanding color grabs attention, making it stand out from every other Submariner.
Investors appreciate the Hulk’s proven market performance since its discontinuation.
Everyday users value its comfortable fit, scratch-resistant sapphire crystal, and robust steel construction.
While the Hulk’s green hue may not suit every dress code, many see its uniqueness as a major asset—something that sets it apart in any luxury watch collection.
The Market in 2026: Pricing & Investment
Original Retail Price: Around $9,500 (before discontinuation in 2020)
Current Market Value (2026): 20,000–20,000–20,000–28,000+ depending on condition, box & papers, and provenance
Investment Perspective: The Rolex Hulk is widely considered one of the best-performing modern Submariners in terms of value retention and appreciation, thanks to its rarity and cult status.
Authenticity: How to Spot a Real Rolex Hulk
Due to the Hulk’s value and demand, counterfeits are unfortunately common. Key checks include:
- Deep, consistent green color on the dial and bezel
- Smooth sweep of the second hand (Rolex movement)
- Bright blue Superluminova lume
- Crisp engravings (serial and model number)
- Overall finishing quality For total peace of mind, always buy from reputable dealers with complete documentation and warranty—like EW Watches.
Why Buy Your Rolex Hulk from EW Watches?
- Certified Authenticity: Every Rolex Hulk is authenticated by experts, with original box and paperwork whenever available.
- Immediate Access: We stock both unworn and top-condition pre-owned Hulks—no more endless dealer wait lists.
- Transparent, Market-Driven Pricing: Competitive offers updated with the global market.
- Global Shipping & Support: Secure international delivery from our boutiques in Hong Kong, Düsseldorf, and Madrid, with full after-sales support.
- Trusted Reputation: Thousands of collectors worldwide have chosen EW Watches for their peace of mind and investment security.
Looking for more insights on the Hulk?
See our in-depth Rolex Hulk Buying Guide or speak with an EW Watches advisor today.
FAQ: Rolex Hulk – Key Questions Answered by EW Watches
What is the Rolex Hulk and why is it called that?
The Submariner 116610LV, dubbed “Hulk” for its vivid green dial and bezel reminiscent of the superhero’s look, was released in 2010 and discontinued in 2020.
How much does a Rolex Hulk cost in 2026?
Expect to pay 20,000–20,000–20,000–28,000+ on the secondary market, depending on condition, original accessories, and current demand.
Is the Hulk a good investment?
Yes—limited supply and ongoing collector demand have driven steady price appreciation since its discontinuation.
How to spot a genuine Rolex Hulk?
Check for a uniform green tone, sharp engravings, bright blue lume, smooth movement, and always buy from authorized or certified dealers.
Is Hulk comfortable for daily use?
Absolutely. The 40mm case, ergonomic Oyster bracelet, and Glidelock clasp suit daily wear, though the bold color attracts more attention than classic Submariners.
How is the Hulk different from the Starbucks or Kermit?
The Hulk boasts an all-green look and is discontinued. The Starbucks pairs a black dial with a green bezel (modern production); the Kermit features a green bezel with a black dial (vintage appeal). Collectors highly favor the Hulk for exclusivity.
Why is the Hulk so hard to find?
Production ended in 2020, so all available pieces are pre-owned. Rarity and continued hype ensure fast sales and significant premiums, making authenticity and source critical.
Exclusive EW Watches Pre-owned
Searching for that elusive watch, or simply the best value in luxury timepieces? EW Watches stands as your trusted partner in the world of certified pre-owned watches. Our rigorous selection process ensures that every watch we offer is 100% authentic – a guarantee backed by expert inspection and our unwavering commitment to transparency.
But authenticity is just the start. We pride ourselves on the unparalleled condition of our inventory. You won't find watches that merely function; you'll discover timepieces that radiate their original splendor, meticulously maintained and often restored to their finest state.
Whether your heart desires the latest, hottest models that are hard to secure brand new, or you're a connoisseur seeking the unique charm and history of coveted vintage and retro pieces, our diverse collection caters to every discerning collector. From iconic sports watches to elegant dress pieces, EW Watches makes acquiring your dream watch a secure, rewarding, and truly luxurious experience. Invest in history, secure your future timepiece, and join a community that values both heritage and impeccable quality.