Rolex Day-Date 36 36mm 128235A Blue 2024
Rolex Sky-Dweller 42mm 326938 Black 2022
Rolex Sky-Dweller 42mm 326238 White 2021
Rolex Sky-Dweller 42mm 326935 Grey 2022
Rolex Sky-Dweller 42mm 326935 Choc 2023
Rolex Sky-Dweller 42mm 336238 Black 2024
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Rolex: A Century of Luxury and Precision
Since its founding in 1905, Rolex has been synonymous with luxury and precision. The brand's visionary founder, Hans Wilsdorf, established the company in London with a deep passion for both timekeeping and artistry. His ambition was simple yet profound: to create a timepiece that combined unparalleled accuracy with timeless elegance, accompanying people through life's most significant moments.
Shortly after its inception, Rolex relocated its headquarters to Geneva, Switzerland—a city revered as the heart of watchmaking. From that point onward, Rolex set new benchmarks for quality and innovation. It became the first wristwatch brand to receive Swiss chronometer certification, earning the trust and admiration of consumers worldwide through its technical excellence and reliability.
While Rolex's story may appear to be one of commercial success in the watchmaking industry, at its core, it is a narrative of challenges and breakthroughs. Whether accompanying explorers scaling Mount Everest or supporting scientists probing the depths of the ocean, the Rolex name has become closely associated with courage and excellence. These milestones have endowed the brand with a distinct spirit—a relentless pursuit of ever-greater achievements.
Today, Rolex is more than just a watchmaker; it stands as a symbol of identity and accomplishment. Each timepiece reflects a deep respect for traditional craftsmanship and an unwavering commitment to innovation. More than a treasured accessory, a Rolex watch tells a timeless story.
If you’d like to delve deeper into this extraordinary journey, explore our exclusive article: Rolex Logo & History.
Rolex Popular Models and Iconic Collections Unveiled
Rolex Dive Watch Collection: Icons of the Deep
The Classic Dive Watch: Rolex Submariner
Since its debut in 1953, the Rolex Submariner has set the standard for dive watches with its 300-meter water resistance and elegant, minimalist design. Among its iconic models, the Submariner Hulk (Reference 116610LV) stands out with its vibrant green dial and bezel, making it a favorite among collectors and diving enthusiasts alike. Explore more in the Rolex Submariner Collection.
Highlights
- Water resistance: 300 meters
- Timeless design, perfect for both diving and everyday wear
- The iconic "Hulk" model with unparalleled recognizability
The Deep-Sea Explorer: Rolex Sea-Dweller
Designed for extreme underwater adventures, the Rolex Sea-Dweller boasts a water resistance of up to 1,220 meters. The legendary Sea-Dweller Double Red (Reference 1665) is especially prized by collectors for its two lines of red text on the dial, symbolizing its rich heritage and exceptional functionality. Discover more in the Rolex Sea-Dweller Collection.
Highlights
- Water resistance: 1,220 meters
- Helium escape valve for saturation diving
- The rare "Double Red" model, blending history and performance
Pushing the Limits: Rolex Sea-Dweller Deepsea
The Sea-Dweller Deepsea represents the pinnacle of Rolex's dive watch engineering, with an astonishing water resistance of 3,900 meters. The Rolex Deepsea James Cameron (Reference 126660), featuring a stunning gradient blue-to-black dial, honors filmmaker James Cameron’s record-breaking deep-sea expedition. Learn more in the Rolex Deepsea Collection.
Highlights
- Water resistance: 3,900 meters
- Unique gradient dial inspired by the deep sea
- Built for the most extreme underwater conditions
Rolex Functional Watches: The Perfect Blend of Technology and Utility
The Ultimate Travel Companion: Rolex GMT-Master II
The Rolex GMT-Master II is the benchmark for dual-timezone watches, cherished by travelers and pilots alike. Standout models include the Pepsi (Reference 126710BLRO) and the Sprite (Reference 126720VTNR), with their iconic two-tone bezels. Explore more in the Rolex GMT-Master II Collection.
Highlights
- Dual-timezone display for global travelers
- Iconic two-tone bezels, blending style and function
- A variety of materials and designs to suit any preference
The King of Racing Chronographs: Rolex Cosmograph Daytona
Inspired by motorsports, the Rolex Daytona has been a symbol of precision and endurance since its launch in 1963. The Paul Newman Daytona (Reference 6239), known for its unique dial and limited production, remains a grail piece among collectors. Discover more in the Rolex Daytona Collection.
Highlights
- Precise chronograph functions, ideal for motorsports
- Exceptional investment potential with high demand
- Classic and modern designs for various styles
A Complication Marvel: Rolex Sky-Dweller
As one of Rolex’s most complex watches, the Sky-Dweller integrates an annual calendar and dual-timezone function. The Sky-Dweller White Gold Blue Dial (Reference 326934) is particularly popular for its elegant color palette and practical features. Learn more in the Rolex Sky-Dweller Collection.
Highlights
- Annual calendar requiring only one date adjustment per year
- Dual-timezone display for global travelers
- A blend of luxury and sophistication with white gold and a blue dial
Rolex Classic Models: Elegance and Legacy
Timeless Elegance: Rolex Datejust
Introduced in 1945, the Datejust is one of Rolex’s most celebrated collections, known for its automatic date display and diverse design options. The Datejust 41 Jubilee Green Dial (Reference 126334), featuring a green dial and fluted bezel, is a true standout. Find out more in the Rolex Datejust Collection.
Highlights
- Practical automatic date feature
- A wide range of designs to suit all tastes
- Stable value retention, making it perfect for investment or daily wear
Symbol of Power: Rolex Day-Date
Known as the “President’s Watch,” the Rolex Day-Date is a symbol of prestige and success. The Day-Date 40 Ice Blue Dial (Reference 228206), crafted in platinum with an ice-blue dial, exudes luxury and sophistication. Explore more in the Rolex Day-Date Collection.
Highlights
- Exclusively available in gold or platinum
- Day and date display with unparalleled precision
- The ice-blue dial, a unique marker of luxury
Trusted by Adventurers: Rolex Explorer and Explorer II
Designed for adventurers, the Explorer line combines durability and utility. The Explorer II Polar (Reference 216570), with its white dial and 24-hour hand, is a favorite among exploration enthusiasts. Learn more in the Rolex Explorer Collection.
Highlights
- Robust and reliable, suitable for extreme conditions
- 24-hour hand for unique functionality
- A blend of simplicity and technical sophistication
Effortless Simplicity: Rolex Oyster Perpetual
The Oyster Perpetual is Rolex’s minimalist masterpiece, perfect for everyday wear. The Oyster Perpetual Turquoise Blue (Reference 124300) has become a market favorite for its vibrant dial color. Explore the Rolex Oyster Perpetual Collection.
Highlights
- Clean design for versatile, everyday use
- Wide range of dial colors to match your style
- Tiffany Blue dial, a standout in modern watch trends
Maritime Elegance: Rolex Yacht-Master
The Yacht-Master combines nautical functionality with sophisticated aesthetics. The Yacht-Master 40 Everose Gold (Reference 126655), with its rose gold case and black dial, epitomizes luxury at sea. Discover more in the Rolex Yacht-Master Collection.
Highlights
- Designed for sailing and maritime activities
- A variety of sizes and materials to suit every preference
- Rose gold accents for a touch of sophistication
Rolex 2025 Price Guide
As a leading brand in the luxury watch industry, Rolex prices have always been a topic of great interest among consumers. During periods of global economic growth, most Rolex models experienced price increases of 30% to 40%, with some rare models seeing spikes of over 200%. However, as the global economy enters a downturn, Rolex prices have gradually stabilized. Officially released prices for new models are starting to decline, and the secondary market has become steadier.
At EW Watches, we are committed to providing our customers with the best value in the European luxury watch market. With our extensive inventory of popular and rare models—including the Rolex Submariner, Daytona, and Sky-Dweller—you are guaranteed to find the watch you desire. We consistently offer competitive prices to ensure a trustworthy shopping experience.
Below are the current price ranges for some of the most sought-after Rolex models:
- Rolex Cosmograph Daytona: From €19,000 (new); from €15,000 (pre-owned)
- Rolex Datejust: From €13,000 (new); from €4,400 (pre-owned)
- Rolex GMT-Master II: From €15,000 (new); from €11,000 (pre-owned)
- Rolex Submariner: From €12,000 (new); from €9,800 (pre-owned)
- Rolex Day-Date: From €20,000 (new); from €13,000 (pre-owned)
- Rolex Sky-Dweller: From €18,000 (new); from €17,000 (pre-owned)
- Rolex Sea-Dweller: From €14,000 (new); from €8,800 (pre-owned)
- Rolex Deepsea: From €14,000 (new); from €8,500 (pre-owned)
- Rolex Yacht-Master: From €11,000 (new); from €7,000 (pre-owned)
- Rolex Oyster Perpetual: From €6,700 (new); from €3,600 (pre-owned)
- Rolex Explorer: From €8,500 (new); from €6,800 (pre-owned)
We also provide detailed price references for pre-owned Rolex watches, making luxury more accessible. All of our pre-owned models are rigorously authenticated to ensure quality and authenticity.
At EW Watches, whether you’re looking for a brand-new or pre-owned Rolex, we strive to make your shopping experience truly worthwhile. If you’d like more information about specific Rolex models or our available inventory, feel free to contact our customer service team for expert advice and assistance.
How to Choose the Perfect Rolex for Your Lifestyle
Selecting the right Rolex is a significant decision, whether you're buying your first luxury watch or expanding your collection. Rolex's timeless designs and superior craftsmanship make each model an excellent choice, but it's essential to find one that aligns with your style, needs, and aspirations.
1. Understand Your Purpose
Are you looking for an everyday watch, a formal timepiece, or a durable sports model? Rolex offers a wide array of options, each catering to different lifestyles. For instance, the Rolex Oyster Perpetual is perfect for those who prefer simplicity and elegance in daily wear, while the Submariner is ideal for adventurers who need a watch that performs under extreme conditions.
2. Explore Rolex's Iconic Models
Rolex has an extensive lineup, so knowing the standout features of its most popular models can help you make a more informed decision:
- Submariner: A legendary diver's watch with 300m water resistance and a robust design.
- Daytona: Perfect for motorsport enthusiasts, featuring a precise chronograph mechanism.
- Datejust: A versatile and timeless model suitable for both casual and formal settings.
- GMT-Master II: Designed for travelers, offering dual time zone functionality.
3. Set a Budget
Rolex watches vary widely in price depending on the model, materials, and market demand. For example, the Oyster Perpetual starts around €6,700 for new models, while iconic pieces like the Daytona can exceed €20,000. Whether you choose a new or certified pre-owned Rolex, ensure your purchase fits your financial plan.
4. Consider Personal Style and Size
Rolex offers various case sizes, materials, and designs to suit diverse preferences. From the vibrant Turquoise Blue Oyster Perpetual to the classic Black Submariner, there's a perfect Rolex for every personality. Don't forget to try on different sizes to see what feels most comfortable on your wrist.
5. Learn More About Rolex Buying Tips
If you're still unsure about which model to choose or want detailed advice on selecting your first Rolex, check out our comprehensive guide: Rolex Buying Guide: Finding Your First Rolex.
6. Buy from a Trusted Source
When purchasing a Rolex, authenticity and reliability are paramount. At EW Watches, we offer a wide selection of verified new and pre-owned Rolex watches. Our experienced team ensures every step of your buying journey is seamless and transparent.
Explore our curated collection of Rolex watches and find the one that perfectly complements your lifestyle. Visit our Rolex collection page to start your journey today!