New Watch | Audemars Piguet’s New Collaboration with KAWS: A Fusion of Art and Horology

Audemars Piguet (AP) continues to break boundaries with its limited-edition creations in collaboration with cultural icons. This time, AP has teamed up with contemporary artist KAWS to unveil the latest masterpiece—the 43mm Royal Oak Concept Tourbillon “Companion” watch. The celebrated artist, Brian Donnelly (KAWS), has brought his iconic “Companion” figure to life on the dial of this groundbreaking timepiece.

Rendered as a titanium micro-sculpture, the Companion figure appears to press against the sapphire crystal, with a flying tourbillon at its heart. Thanks to the newly developed Cal. 2979 movement featuring a peripheral time display, KAWS’ creation dominates the dial, while the hour and minute hands glide gracefully beneath and around the “Companion.”

The aesthetic of the KAWS Tourbillon is both cohesive and captivating. Surrounded by an industrial-style chapter ring, the Companion figure feels natural and integrated. The visible oversized gears of the peripheral hands add a dynamic, mechanical flair to the visual appeal.

While the watch's artistic concept may not be radically imaginative, its execution is nothing short of meticulous. The Companion figure, visible through the sapphire crystal, boasts impressive details, including the distinctive “X” on each bezel nut, a subtle nod to KAWS’ signature motif.

KAWS’ “Companion” character, first conceptualized in 1999, draws inspiration from Mickey Mouse, with “X” eyes and bone-shaped ears. Over the years, this figure has graced T-shirts, sneakers, toys, and now, for the first time, the Royal Oak Concept Tourbillon.

Limited to just 250 pieces, this watch is based on the latest generation of Royal Oak Concept designs. Crafted entirely from titanium, the case measures 43mm in diameter and 17.4mm in thickness. Its lightweight construction and curved profile ensure comfort despite its bold size.

True to Royal Oak’s design ethos, the case features alternating finishes—sandblasted surfaces framed by polished bevels. The bezel, too, follows this treatment with a brushed top and polished chamfered edges. Notably, the hexagonal nuts on the bezel replace their traditional grooves with KAWS’ signature “X” motif.

The Companion sculpture itself is made entirely of titanium, with its hands pressed against the sapphire crystal. Like the case, the figure is finished with a combination of sandblasting and brushing. Its iconic “X” eyes are filled with light gray lacquer to enhance depth and shading.

At the figure’s chest, where its heart would be, lies a flying tourbillon. Surrounding the Companion are hour and minute hands mounted on a peripheral track, which maximizes the available dial space for the micro-sculpture.

Specifications of the Audemars Piguet Royal Oak Concept Tourbillon “Companion”

Here’s a detailed breakdown of this exceptional timepiece:

Case and Dial

• Brand: Audemars Piguet
• Model: Royal Oak Concept Tourbillon “Companion”
• Reference: 26656TI.GG.D019VE.01
• Diameter: 43mm
• Thickness: 17.4mm
• Case Material: Titanium
• Dial Color: Gray
• Index: Inner bezel with five-minute markers
• Lume: Yes
• Water Resistance: 100 meters
• Strap: Interchangeable light gray and slate gray calfskin straps

Movement

• Caliber: 2979
• Functions: Hours, minutes, 60-second tourbillon
• Diameter: 32.3mm
• Thickness: 10.4mm
• Power Reserve: 72 hours
• Winding: Manual
• Frequency: 21,600 VpH (3 Hz)
• Jewels: 39

Pricing and Availability

• Price: CHF 200,000 (~€187,000)
• Availability: Exclusively at Audemars Piguet boutiques
• Limited Edition: Yes, 250 pieces

Market Response: Mixed Reactions but Innovation Appreciated

The Royal Oak Concept Tourbillon "Companion" by Audemars Piguet (AP) has sparked extensive discussion in the market. While many applaud its innovative design and craftsmanship, blending art with haute horology, others criticize its niche conceptual approach as overly specific.

Positive reviews focus on the uniqueness of its design and technology. One commenter described it as “an expensive yet imaginative art watch” and praised the seamless integration of KAWS’ artistry with the peripheral hand mechanism. Another remarked that this watch brings “bold innovation” to the AP brand and demonstrates its commitment to pushing the boundaries of high-end watchmaking.

However, critics have pointed out that the artistic style and high price tag may limit its appeal. Some noted that the dial design feels reminiscent of other brands like Hublot, making it less aligned with AP’s traditional aesthetics. Others mentioned that this watch targets a very specific demographic, appealing more to collectors and art enthusiasts rather than AP’s usual clientele.

Market observers remain cautious about its commercial impact. One review noted, “Concept watches often introduce new features, but whether this watch will influence AP’s mainstream product line remains to be seen.” Another suggested that the timepiece is likely to attract high-end buyers intrigued by crossovers between art and horology, rather than those looking for a practical, everyday watch.

A Bold Crossroad of Art and Horology

Overall, the Royal Oak Concept Tourbillon "Companion" is a timepiece full of artistic allure, showcasing exceptional craftsmanship, innovative design, and KAWS’ distinctive artistic touch. Despite the mixed market feedback, it stands as a highlight in the world of limited-edition watches. For collectors who appreciate the fusion of art and watchmaking, this timepiece is an irresistible investment. However, for traditional AP enthusiasts, it might represent an experimental departure worth observing.

If you’re interested in exploring more Audemars Piguet timepieces, visit our Audemars Piguet collection page to discover iconic and innovative creations that suit your style perfectly.