Luxury Watch News & Trends 2025
The Pre-Owned Luxury Watch Market: First Rise in Three Years
After a grueling three-year winter, the pre-owned luxury watch market might finally be seeing a glimmer of spring! The latest reports from Morgan Stanley and WatchCharts have pierced through the gloom surrounding the watch world like a bolt of lightning...
Just two days ago, momentous news shook the horological world: the Rolex Oyster worn by legendary British swimmer Mercedes Gleitze during her 1927 "Vindication Swim" is heading to the auction block. After being held in a private collection for a...
Faced with a 39% tariff wall, this British brand chose neither to compromise nor to pass on costs. Instead, through a textbook example of corporate engineering, it cleverly reshaped the rules of the game, providing a completely new model for...
The Swiss Watch Industry's Three-Act Play: Navigating the Storm, Fortifying in Silence
From a tariff-driven boom to Audemars Piguet's vertical integration of its supply chain, and Casio's leadership transition in North America, we are witnessing three critical strategic moves unfold simultaneously within a venerable industry navigating a volatile global chessboard. Beyond a...
A Silent Coronation: How Taylor Swift's Love Awakened Cartier's Sleeping Princess
The unexpected resurgence of the Santos Demoiselle is a perfect storm showcasing how emotional value can ignite the collectibles market, and the ultimate proof of Cartier's brand "alchemy." In an ephemeral digital age where moments vanish in an instant, some...
Within the Pantheon of Saxon watchmaking, there exists an aesthetic code that, while sharing origins with Swiss horology, is distinctly different. It does not pursue rounded harmony but rather champions a rational, asymmetrical beauty rooted in the golden ratio. Glashütte...
Wrist's "Super Bowl": Breitling's NFL Gamble, A Precision Airstrike on the Cultural Heart
In the quiet valleys of the Swiss Jura Mountains, the passage of time is measured by the meshing of gears and the oscillation of hairsprings. It's a narrative of precision, heritage, and restraint. Across the vast American continent, on autumn...
A Song of Ice and Fire: Grand Seiko SBGD223, When the "Lion" Dons a Diamond Ice Armor
For a long time, Grand Seiko's communication with the world has been subtle and profound. It spoke of the snows of Shinshu (the Snowflake dial), the serenity of Lake Suwa (ripple patterns), and the ultimate light play achievable through the...
The Chronochromatic Philosophy: Vacheron Constantin's Overseas Perpetual Calendar in "Sunrise Blue"
In the hallowed halls of haute horlogerie, there exists a quiet confidence that requires no revolutionary designs to assert itself. Instead, it whispers through the subtle interplay of color and light, unfolding new chapters in the story of time. Vacheron...