The Story Behind the Rolex Pepsi – From 1955 to 2026
Why It's Called "Pepsi" – The Iconic Blue & Red Bezel
The Rolex “Pepsi” GMT-Master has remained a symbol of adventure and prestige since its debut in 1955. The striking two-tone blue and red bezel, inspired by the colors of Pan American World Airways, quickly earned the “Pepsi” nickname from watch enthusiasts worldwide. Originally created to help intercontinental airline pilots track different time zones, the first models featured Bakelite bezels, which were soon replaced by more durable aluminum due to production innovations. Over the decades, the bezel material has continued to evolve, with Rolex introducing the virtually scratch-proof, fade-resistant Cerachrom bezel in their modern GMT-Master II collection. In 2018, the Rolex Pepsi returned triumphantly in stainless steel (reference 126710BLRO), paired with Jubilee and later Oyster bracelets, capturing renewed demand among collectors and travelers alike.
Key Features of the Modern Rolex Pepsi (126710BLRO)
The latest Rolex GMT-Master II “Pepsi” (ref. 126710BLRO) is packed with technical and aesthetic refinements, making it one of the most desirable sports watches on the market. Key features include:
- Case: Robust 40mm stainless steel Oyster case, offering exceptional durability and classic proportions.
- Movement: Powered by the cutting-edge Caliber 3285 automatic movement, providing improved accuracy, reliability, and a 70-hour power reserve.
- Bracelet Options: Available with both the elegant Jubilee bracelet and the sportier Oyster bracelet, each crafted for supreme comfort and style.
- Night Visibility: Chromalight luminescent markers ensure optimal legibility in all lighting conditions.
- Water Resistance: Rated to 120 meters, suited for daily wear and travel adventures.
- GMT Functionality: Easily keeps track of two time zones at once, making it a practical tool for global explorers and business travelers.
Why the Pepsi Remains So Desirable in 2026
Interest in the Rolex Pepsi continues to soar through 2026, driven by timeless design, innovative engineering, and limited supply. With demand far exceeding production, global waiting lists remain long, and secondary market values are consistently strong—even for pre-owned pieces. Collectors prize the Pepsi’s legendary heritage and steady appreciation, often citing it as a “safe haven” investment within the luxury watch industry. Whether acquired as an everyday travel companion or a collection centerpiece, its versatility, reliability, and status make the GMT-Master II Pepsi a top choice for seasoned watch enthusiasts and first-time buyers alike.
If you are interested in more detailed information about Rolex Pepsi, you can also refer to our article: Rolex Pepsi GMT-Master II: The Ultimate Guide to History, Buying Tips & Value in 2026
Why Buy a Rolex Pepsi from EW Watches?
- Certified Authenticity: All Rolex Pepsi watches from EW Watches are professionally authenticated, complete with official documentation and full warranty coverage for peace of mind.
- Immediate Availability: Skip the multi-year waiting lists—our curated inventory includes both unworn and certified pre-owned models ready for express dispatch.
- Competitive Pricing: Enjoy transparent, market-driven pricing on every Rolex Pepsi, with regular updates to reflect global trends and collector demand.
- Global Support & Shipping: Fast, secure shipping to your door—supported by our international service teams in Hong Kong, Düsseldorf, and Madrid.
- Trusted by Collectors Worldwide: Backed by hundreds of verified reviews and repeat clients, EW Watches has earned the trust of the global Rolex community.
Explore our collection now and own a piece of Rolex history—authenticated, warrantied, and delivered worldwide.
FAQ: Rolex Pepsi – Key Questions Answered by EW Watches
What is the Rolex Pepsi and why is it called that?
The Rolex Pepsi refers to the GMT-Master II model featuring the iconic blue and red bezel—the colors reminiscent of the famous Pepsi soda logo. First introduced in 1955, this vibrant bezel wasn’t just for style; it was designed for Pan Am pilots to easily track a second time zone while traveling. Over the decades, the “Pepsi” nickname has become synonymous with legendary design and practical functionality in the Rolex community.
How much does a Rolex Pepsi cost in 2026?
In 2026, the retail price for a new Rolex Pepsi (reference 126710BLRO) is typically set between 10,800and10,800 and 10,800and11,300. Due to its extraordinary popularity and limited release, secondary market prices are significantly higher—usually ranging from 18,000to18,000 to 18,000to25,000+ depending on condition, provenance, and bracelet type. At EW Watches, every Rolex Pepsi is competitively sourced and transparently priced, ensuring you receive genuine value for both unworn and certified pre-owned pieces.
Is the Rolex Pepsi a good investment?
Absolutely. The GMT-Master II Pepsi has a long-standing reputation for strong value retention and steady appreciation, especially given limited supply and collector demand. While short-term market fluctuations can occur, the Pepsi’s cult status and global desirability make it a preferred choice for both seasoned collectors and first-time luxury buyers. EW Watches only offers authenticated Rolex Pepsi models, giving you full confidence in your investment and access to secure documentation.
Pepsi on Jubilee vs. Oyster bracelet – which is better?
Both bracelet options have unique appeal:
- Jubilee: Known for an elegant, classic aesthetic and enhanced comfort—highly prized by collectors for the “vintage Pepsi” vibe.
- Oyster: Sportier and more durable, ideal for those seeking a robust everyday wear experience. At EW Watches, our experts can help you select the configuration best suited to your style and usage needs, backed by our transparent authentication and after-sales support.
How hard is it to buy a Rolex Pepsi at retail?
Definitely. The Rolex Pepsi GMT-Master II is engineered for both adventure and daily life. With 100 meters of water resistance, a robust stainless steel case, and a scratch-resistant Cerachrom bezel, it’s built to withstand everyday activities while maintaining its iconic look. EW Watches also provides practical care tips and warranty support to ensure your Pepsi stays in top condition for years to come.
Exclusive EW Watches Pre-owned
Searching for that elusive watch, or simply the best value in luxury timepieces? EW Watches stands as your trusted partner in the world of certified pre-owned watches. Our rigorous selection process ensures that every watch we offer is 100% authentic – a guarantee backed by expert inspection and our unwavering commitment to transparency.
But authenticity is just the start. We pride ourselves on the unparalleled condition of our inventory. You won't find watches that merely function; you'll discover timepieces that radiate their original splendor, meticulously maintained and often restored to their finest state.
Whether your heart desires the latest, hottest models that are hard to secure brand new, or you're a connoisseur seeking the unique charm and history of coveted vintage and retro pieces, our diverse collection caters to every discerning collector. From iconic sports watches to elegant dress pieces, EW Watches makes acquiring your dream watch a secure, rewarding, and truly luxurious experience. Invest in history, secure your future timepiece, and join a community that values both heritage and impeccable quality.