The Celebrity Choice: Why the Rolex GMT-Master II "Pepsi" Rules Hollywood and Beyond

Introduction: The Red-and-Blue Cultural Icon

In the high-stakes world of luxury watch collecting, few timepieces command as much immediate recognition as the Rolex GMT-Master II with its iconic red-and-blue bezel. Known affectionately by enthusiasts as the "Pepsi," this watch has transcended its original purpose as a tool for pilots to become a definitive cultural icon, favored for its classic, dual-time zone design. Its bold, high-contrast aesthetic makes it a favorite for those who want a watch that is both historically significant and visually striking.

As we navigate the trends of 2026, the demand for this model continues to soar, fueled largely by its visibility on the wrists of the world’s most influential figures. Whether it is a modern stainless steel reference or a rare gem-set masterpiece, the Pepsi remains a cornerstone of any serious collection. This guide explores the diverse array of celebrities and legends who have chosen the "Pepsi" as their signature piece, proving that its appeal spans across sports, cinema, and even high-end horology. For a deeper look at the technical evolution of this legend, you can explore our comprehensive .

The "Daily Driver" of Hollywood A-Listers (Stainless Steel Era)

For many of Hollywood’s leading men, the stainless steel GMT-Master II is the ultimate "daily driver"—a watch that is rugged enough for a casual day out but refined enough for the red carpet. The current production model, often paired with the elegant Jubilee bracelet, has seen a massive surge in popularity among celebrities who appreciate its vintage-inspired look combined with modern durability.

• Daniel Craig: Famously known for his role as James Bond, Craig has been spotted numerous times wearing the Pepsi, often opting for the sophisticated Jubilee bracelet.

• Lionel Messi: As a global soccer icon, Messi favors this iconic model for its blend of sporty utility and luxury.

• Orlando Bloom: Bloom is a known enthusiast who has been specifically spotted with the GMT-Master II “Pepsi” Ref. 126710BLRO.

• Ben Affleck: Often seen with the iconic red-and-blue bezel, Affleck’s choice reinforces the model's status as a top-tier celebrity favorite.

This widespread adoption by icons of style is a primary reason why the .

The "Heavyweight" Pepsi: Precious Metals & Gem-Set Masterpieces

While the stainless steel version is the most common sight, some celebrities opt for the "Heavyweight" versions of the Pepsi—models crafted from 18k white gold or adorned with precious gemstones. These pieces take the sporty GMT-Master II and elevate it to the pinnacle of luxury.

• Sylvester Stallone: A legendary collector, Stallone owns the white gold version, specifically the ultra-rare gem-set Ref. 116759 SARU, which features sapphires and rubies in place of the ceramic bezel.

• Ellen DeGeneres: Known for her incredible watch taste, DeGeneres owns the 18k white gold version, favoring its substantial presence and understated luxury.

• John Mayer: As one of the world's most influential watch collectors, Mayer has worn various GMT-Master II models, including the Pepsi, helping to solidify its status among serious horologists.

• Trevor Noah: The TV host is known for wearing high-end GMT models, including rose gold versions and those with the distinctive Pepsi bezel.

Horological Respect & Historical Legacy

The appeal of the Rolex Pepsi isn't just limited to pop culture; it commands immense respect from the most serious figures in the watchmaking industry and history.

• Philippe Dufour: Perhaps the greatest testament to the model's prestige is legendary watchmaker Philippe Dufour. He has been spotted wearing a stainless steel GMT-Master II Ref. 126710 BLRO, proving that even masters of high-end finishing appreciate the perfection of the Rolex "Crown".

• Historical Icons: The watch has long been a favorite of historical figures, with early versions being associated with the likes of Pablo Picasso and Che Guevara.

• Tom Selleck: In a classic television era, Selleck famously wore a yellow gold GMT-Master as Magnum P.I., creating an enduring image of the GMT-Master as the ultimate adventurer's watch.

Why Is It Always the "Pepsi"? (The Value Proposition)

The "Pepsi" remains the most desired GMT-Master II because it perfectly captures the spirit of adventure. Its dual-time zone design is as practical today for a global traveler as it was in the 1950s. Beyond its functionality, the red-and-blue bezel provides a pop of color that is unique in the Rolex catalog, making it more distinctive than almost any other professional model.

From a value perspective, the celebrity "seal of approval" from the likes of John Mayer and Daniel Craig ensures that demand consistently outstrips supply. This makes the Pepsi not just a beautiful accessory, but a stable asset in the luxury secondary market. Whether you are attracted to its historical roots or its modern status as a celebrity favorite, there is no denying its prestige.

Conclusion: Join the Ranks of the Elite

The Rolex GMT-Master II "Pepsi" is more than just a watch; it is a shared language among the world's elite. From the soccer pitches of Europe with Lionel Messi to the legendary workshops of Philippe Dufour, its presence is felt everywhere quality is appreciated.

If you are looking to start your own journey with this legendary model, we invite you to browse or our curated selection of timepieces. At EW Watches, we specialize in providing models that have been meticulously verified by our experts. Secure your piece of horological history and join the ranks of the world’s most discerning collectors today.