Monthly Archives: April 2025

Introduction: Conservative Strategy Sparks Debate

The 2025 Watches & Wonders Geneva has concluded, and as Rolex's "affordable sibling," Tudor's new releases this year have sparked widespread discussion within the industry. Compared to Rolex's groundbreaking Land-Dweller series, Tudor opted for a more conservative product approach—mainly color innovations without movement upgrades.

The most talked-about features include the debut of the Black Bay Pro with a "protein white" dial and the return of the Black Bay 58 in "Burgundy." However, the anticipated thinner GMT movement and the new Pelagos 42 upgrade did not materialize. This "tweaking rather than reforming" strategy disappointed some enthusiasts and has led to market skepticism about Tudor's "Born to Dare" motto.

"Tudor has only performed cosmetic work this year," senior collector Menchmann (@Menchmann) straightforwardly stated on social media. "They could have utilized the thinner GMT movement developed last

The 2025 Watches & Wonders Geneva has officially opened, with Rolex making a stunning appearance by showcasing seven major new series. Through innovative materials, groundbreaking designs, and avant-garde movement technology, Rolex once again cements its position as a leader in the horology industry. Let us delve into these masterpieces that epitomize a century’s worth of craftsmanship.

I. Land-Dweller Series: A Grand Return After 50 Years