Monthly Archives: March 2025

In Hermès' perception of time, minutes and seconds transcend mere mechanical movement of gears, becoming a delicate translation of life’s elegance. Inspired by the annual theme “Drawn to Craft,” Hermès in 2025 unveiled the new Arceau L’heure de la lune watch, once again showcasing the brand’s whimsical creativity and exquisite craftsmanship. This collection debuts as a set of three watches, limited to just 12 sets worldwide, becoming the highlight of the 2025 Geneva Watches and Wonders exhibition.

1. Fluctuations in the Luxury Watch Market: Current Conditions and Risk Alerts

In 2024, Morgan Stanley and LuxeConsult released their "2024 Swiss Watch Brands Top 50 Report," revealing a 3% decline in the overall export value of the Swiss watch industry to 25.9 billion Swiss Francs. This trend continued into March 2025, with Rolex prices in the secondary market plummeting to their lowest in four years. Notably, popular models like the "Green Dial Daytona" fell from a peak of 410,000, and the "Panda Daytona" dropped from 190,000.

In 2025, the Swiss luxury watchmaking titan Audemars Piguet (AP) will celebrate the illustrious milestone of its 150th anniversary. To mark this occasion, AP hosted a spectacular launch event at its Le Brassus headquarters, unveiling a series of standout commemorative timepieces. These watches, offered in limited editions, blend AP’s latest technical innovations with design aesthetics, representing the pinnacle of horological artistry.

Today, we invite you to delve into the marvels of these breathtaking watches, spotlighting the distinctive allure of the Royal Oak and CODE 11.59 collections. From the ultimate display of complex functionalities to groundbreaking advances in materials and design, these timepieces are destined to captivate every watch enthusiast!

1. Royal Oak: The Perfect Harmony of Tradition and Innovation