Monthly Archives: February 2025

1. A Tribute to 1965: The Space Race That Defined Watchmaking

On February 28, 2025, Swatch and Omega unveiled the new MoonSwatch 1965, a non-limited edition priced at €270 (approximately ¥2100). The watch will be available at select Swatch stores starting March 1, 2025.

This timepiece draws inspiration from Omega's 2024 white-dial Speedmaster Professional Moonwatch, while paying homage

I. A Dramatic Shift in Market Dynamics: From Lone Leader to Rising Rivals

In 2024, the luxury watch secondary market underwent a structural transformation. According to the latest Chrono24 data, Rolex’s market share slipped from a pandemic peak of 50% to 34.2%. While it retains its leading position, the gap with second-place Omega (10%) has narrowed from sixfold in 2022 to 3.4 times today. Notably, Cartier has surged to fourth place with a 5.2% share, emerging as the fastest-growing brand over the past five years, with transaction volume doubling since 2020.

In 2025, Audemars Piguet celebrates its 150th anniversary by introducing an array of exciting new timepieces. The releases span across iconic collections such as the Royal Oak, Royal Oak Offshore, and Code 11.59, alongside the debut of the new Calibre 7138, as the brand bids farewell to the classic Calibre 5135. Additionally, Audemars Piguet unveils high-tech material watches including an all-black ceramic Royal Oak Offshore chronograph, and a Perpetual Calendar Openworked "150th Anniversary" edition that blends modern craftsmanship with vintage style.

The Launch of the New Calibre 7138: A New Era for Calendar Watches

Marking a significant technological advancement for 2025, Audemars Piguet presents the Calibre 7138, a mechanical movement developed over five years, with five patents filed. It features substantial improvements in the Perpetual Calendar function.

Key Highlights:

• All calendar adjustments can be made via the crown, eliminating the cumbersome