1. A Tribute to 1965: The Space Race That Defined Watchmaking

Omega MoonswatchOmega Moonswatch

On February 28, 2025, Swatch and Omega unveiled the new MoonSwatch 1965, a non-limited edition priced at €270 (approximately ¥2100). The watch will be available at select Swatch stores starting March 1, 2025.

This timepiece draws inspiration from Omega's 2024 white-dial Speedmaster Professional Moonwatch, while paying homage to the brand's 1965 triumph in NASA's rigorous testing. That year, the Omega Speedmaster became the only watch certified for space missions after passing 11 demanding tests1.

Interestingly, the MoonSwatch 1965 features a white dial, a stark contrast to the black dial of the original 1965 test model—a subtle reminder that history's defining moments can be celebrated in fresh, modern ways.

2. The NASA Test: Rolex's "Awkward Moment"

In 1965, NASA sought a reliable chronograph for the Apollo missions. They invited several brands, including Omega, Rolex, and Longines, to submit their timepieces. However, Rolex's 6238 chronograph failed to meet all the criteria, leaving Omega's Speedmaster as the clear winner2.

While this might be an awkward chapter for Rolex enthusiasts, it highlights the competitive spirit that drives horological innovation. The MoonSwatch 1965 not only commemorates this pivotal moment but also offers Omega fans a playful way to tease Rolex loyalists.

Omega MoonswatchOmega Moonswatch

3. Design Details: Where Retro Meets Innovation

(1). Dial Design

  • A white dial paired with a gray bioceramic case and Velcro strap for a sporty vibe
  • Hands inspired by the 1965 Speedmaster 105.003, with the chronograph seconds hand taking center stage
  • Retro-inspired typography and Omega logo
Omega MoonswatchOmega Moonswatch

(2). Chronograph Innovation

  • Subdials display "19" and "65," a nod to the historic year
  • The chronograph tracks 19 hours and 65 minutes, with the minute counter completing 65 minutes before advancing the hour counter
  • A small seconds subdial at 6 o'clock features a "60" marker that glows under UV light
Omega MoonswatchOmega Moonswatch

4. Market Reception: Fatigue or Fresh Appeal?

While some watch enthusiasts may feel the MoonSwatch series is overplayed, the 1965 edition's historical significance and innovative design add a fresh twist. The clean white dial is perfect for spring and summer, making it a likely hit for 2025.

For Omega fans, this watch is more than just a timepiece—it's a chance to celebrate their brand's legacy while playfully ribbing Rolex. After all, who wouldn't want a watch that combines style, history, and a dash of humor?

The Space Race Continues on Our Wrists

The MoonSwatch 1965 is more than a tribute to Omega's past; it's a lighthearted jab at Rolex's missed opportunity. In the world of horology, competition fuels innovation, and this playful rivalry keeps the industry vibrant and exciting.