The Story of Rolex and the US Open: A Peak Dialogue Between Watches and Tennis

On Sunday afternoon, Italian player Jannik Sinner defeated Taylor Fritz 6-3, 6-4, 7-5 to claim the US Open trophy, marking his second Grand Slam victory of the year. As a Rolex ambassador since 2020, Sinner's watch of choice is the classic two-tone Submariner Date with a blue dial. With this victory on Rolex's "home turf"—the US Open—Sinner's triumph was all but inevitable. Congratulations to Sinner!

Rolex and Its Relationship with the US Open

The US Open is the last Grand Slam event of the tennis season. Since becoming the Official Timekeeper of the US Open in 2018, Rolex has solidified its important role in the world of tennis. The tournament, first held in 1881, has taken place at the hard courts of the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. The Arthur Ashe Stadium, the centerpiece venue, is the largest tennis stadium in the world, with seating for nearly 23,800 spectators.

Rolex Ambassadors and Iconic Moments at the US Open

Rolex has deep roots in tennis, with many US Open champions among its brand ambassadors. Roger Federer, who won the US Open five times consecutively from 2004 to 2008, created some of the most unforgettable moments in tennis history. Other Rolex ambassadors who have claimed US Open titles include Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu, and Dominic Thiem. In 2022, Iga Swiatek and Carlos Alcaraz joined the ranks of champions, followed by Coco Gauff winning the title the next year. Their achievements embody the spirit of continuous improvement and keeping pace with the times—core values that Rolex upholds.

The History of Rolex’s Partnership with Tennis

Since becoming a partner of The Championships, Wimbledon in 1978, Rolex has been closely connected with tennis. This partnership is built on shared values: the relentless pursuit of excellence, precision and innovation, grace under pressure, unwavering effort, respect for tradition, and breaking boundaries. Today, Rolex is not only the leading partner of all four Grand Slam® tournaments but also supports the ATP and WTA year-end finals, high-level ATP Masters 1000 and WTA 1000 tournaments, as well as major international team events like the Davis Cup and Laver Cup.

Tennis Players and Luxury Watches: Highlights of the 2024 US Open

For years, tennis players have been at the forefront of fashion trends. Not only do they wear unique outfits on the court, but they also often sport high-end luxury watches, collaborating with renowned brands. This year’s US Open saw many players wearing various luxurious timepieces, attracting widespread attention. Here are five of the most luxurious watches and their wearers:

1.Andrey Rublev Wearing the Bulgari Octo Finissimo Tourbillon Skeleton Ceramic: Priced around $27,400, this watch features an octagonal case, innovative aesthetic design, and complexity, showcasing its high-end watchmaking craftsmanship.

 2.Grigor Dimitrov Wearing the Bianchet Flying Tourbillon Grande Date: With a price of around $76,000, this watch blends high-tech materials with the latest micro-mechanical designs and has a water resistance of over 100 meters.

3.Jessica Pegula Wearing the De Bethune DB28xs Purple Rain: Valued at approximately $99,000, this watch features an “ultra-soft alligator leather” strap and a “random guilloché” dial, reflecting the finesse and luxury of high-end customization.

4.Iga Swiatek Wearing the Rolex Lady-Datejust: This watch is valued at around $30,000 and features an 18 ct Everose gold case and diamond-set dial, combining elegance with outstanding performance.

5.Jannik Sinner Wearing the Rolex Submariner Date: Priced around $16,150, its blue ceramic bezel and royal blue dial make it a standout piece. As a Rolex ambassador, Sinner's choice to wear this watch during another championship win is undoubtedly the best testament to Rolex's exquisite craftsmanship.

Through its deep-rooted partnership with tennis, Rolex has not only strengthened its position as a leader among global luxury brands but also consistently showcased its superb watchmaking craftsmanship and spirit of innovation. Whether on the Grand Slam courts or in everyday life, top tennis players choosing Rolex and other luxury watches perfectly illustrate the fusion of sport and fashion, injecting endless vitality and charm into the luxury market. If you are interested in Rolex watches, especially models from the secondary market, feel free to visit our EW Watches store to experience and purchase authentic Rolex watches that bring a touch of elegance and precision to your wrist.