The Timeless Appeal of Square Watches: Patek Philippe's Cubitus and Six Iconic Alternatives

In the world of haute horlogerie, square watches have long been viewed as bold design statements, breaking away from the traditional dominance of round shapes. For collectors and wearers seeking unique pieces, square timepieces have become a compelling choice. Recently, Patek Philippe’s launch of the Cubitus collection, with its innovative square design and remarkable craftsmanship, has rekindled the market’s interest in unconventional watch shapes. More than just a nod to the brand’s heritage, the Cubitus series is a response to the modern aesthetic shift towards non-traditional designs.

Patek Philippe President Thierry Stern shared that the Cubitus watch was developed over several decades, showing that the series was not a reaction to market trends but a thoughtfully crafted masterpiece. The timing of this release aligns with a rising demand for non-round watches, with celebrities and influencers increasingly favoring these unique styles. This resurgence has also placed vintage-style square watches back in the spotlight.

For horology enthusiasts, finding a distinctive square watch is no longer a challenge. The market today offers more choices than ever, especially for those open to exploring rectangular or non-standard designs. Here are six square watches comparable to Patek Philippe’s Cubitus that not only showcase each brand’s craftsmanship but also cater to modern consumers’ desire for innovation and individuality.

1. TAG Heuer Monaco Series

Highlights: The TAG Heuer Monaco series is renowned for its bold square design and racing heritage, capturing global attention since its debut in 1969. This watch offers more than just visual appeal; it gained legendary status after appearing on Steve McQueen’s wrist in the film Le Mans. The latest Monaco model is powered by the reliable Calibre 11 automatic movement and features 100 meters of water resistance, making it suitable for both everyday wear and active settings. Its case design emphasizes sharp lines and a three-dimensional aesthetic, making it a must-have for racing enthusiasts and film buffs alike.

2. Cartier Santos

Highlights: Originally created in 1904 for aviator Alberto Santos-Dumont, the Cartier Santos is a symbol of Cartier’s innovative spirit. With its square case and exposed screws, the Santos broke free from the confines of traditional round watch designs. The latest Santos models feature automatic winding mechanisms and offer 100 meters of water resistance. Available in materials like stainless steel, yellow gold, and rose gold, and with options for a classic metal or leather strap, the Santos provides a versatile and stylish choice for any occasion.

3. Herbelin Cap Camarat Square

Highlights: From the independent French brand Herbelin, the Cap Camarat Square stands out for its contemporary square case and minimalist lines. Blending modern aesthetics with robust sports watch functionality, the design incorporates a blue dial and luminous markers, ensuring both style and practicality. Equipped with a quartz movement for precise timekeeping, the Cap Camarat Square is ideal for daily wear, combining classic aesthetics with the adaptability needed for modern urban life.

4. Bulgari Octo Finissimo

Highlights: Bulgari’s Octo Finissimo is a pioneer in the ultra-thin watch segment, featuring a hybrid octagonal-square case design and setting multiple world records for thinness. The latest Octo Finissimo model boasts a case thickness of just 5.15mm yet houses a complex hand-wound movement with a 60-hour power reserve. Blending technological innovation with cutting-edge design, the Octo Finissimo is a marvel of both aesthetics and mechanics, appealing to collectors who value craftsmanship and forward-thinking style.

5. Jaeger-LeCoultre Reverso

Highlights: Known for its unique reversible case, Jaeger-LeCoultre’s Reverso was initially designed in the 1930s to withstand the rigors of polo matches played by British army officers in India. Since its debut in 1931, the Reverso has evolved into an Art Deco-inspired classic, recognized for its elegance and functionality. The latest models retain the iconic rectangular shape and reversible mechanism, while incorporating advanced complications such as moon phases and date displays, making the Reverso both a timeless piece and a versatile choice.

6. Glashütte Original Seventies Chronograph Panorama

Highlights: The Glashütte Original Seventies Chronograph Panorama combines retro design with modern horological expertise. Inspired by the 1970s, the watch features a unique square case available in vibrant colors like blue, green, and yellow. Crafted in stainless steel, it houses a precise automatic chronograph movement and captures the essence of vintage style with contemporary precision. This model bridges past and present, providing a stylish choice for those with an eye for nostalgic yet innovative designs.

These six square watches represent bold strides in the art of watchmaking. Each model combines a unique square outline with modern aesthetics, offering collectors and enthusiasts a range of options for expressing their individuality. These timepieces signify both a functional and artistic evolution in design, providing each wearer with a distinctive sense of style.

With their innovative designs, technical precision, and rich brand heritage, these square watches exemplify a deep passion for horological art. More than mere accessories, they are symbols of taste and an appreciation for life’s finer details. For those eager to stand out and pursue excellence, these models are exceptional choices—far more than just a way to measure time, each of these pieces captures the wearer’s legacy and connects with the timeless stories of the brands behind them.

At ewwatches, all six of these remarkable timepieces are available to explore:

TAG Heuer Monaco Series

Cartier Santos

Bulgari Octo Finissimo

Jaeger-LeCoultre Reverso

Glashütte Original Seventies Chronograph Panorama

Whether you're interested in adding one to your collection or finding the perfect statement piece, contact us today to discover these models firsthand.